A lifestyle brand raising awareness of the topics of addiction and recovery using apparel & accessories.
In January 2013, BlackOutEndeavors LLC launched FLRT (Freely Living Real & True) to help support those struggling from a chronic disease of addiction; combat the stigma wrongly associated with addiction; and promote a motivational slogan supporting prevention, treatment and to prove that recovery works with empowerment. As a CCAR Recovery Coach Academy graduate (CCB approved), Corey Wesley, our co-founder, brings the professional knowledge base and skill set to assist in our endeavors. As of 2/24/2014 his application for Certified Addiction Recovery Coach (CARC) with The New York Certification Board is pending.
Sobriety can seem like an impossible goal when you’re struggling with an addiction. However, recovery is never out of reach. With the right treatment and support change is possible. Although the road to recovery involves bumps, pitfalls, and setbacks you can be on your way by examining the problem and thinking about change.
Corey Wesley knows the issues of recovery first-hand. He attempted various avenues including group therapy. He eventually took the path of seeking growth through a spiritual organization and sought individual therapy. Those avenues helped in his recovery but he needed more.
He began living by a motto of “Freely Living Real & True” whereby he:
To support him in how he had begun to live his life, he produced a silicone wristband as a way to remind himself of how his life was improving through the motto. He took pride in living his life under the motto so he then produced and wore a t-shirt printed with the motto. He wanted something in his work environment to help provide support for his recovery so created a mug with the motto on it. And so was created the FLRT Collection.
Deciding to make a change, is often the biggest and toughest change for people struggling with addiction. It’s normal to feel conflicted about giving up your drug of choice, even when you realize it’s causing problems in your life. Change is never easy—and committing to sobriety involves changing many things, including those that Corey changed when he began living the FLRT motto.
Recovering from addiction is a long process, one that requires time, commitment, motivation, and support. Our emphasis is on support through every-day products that share an inspirational motto -- Freely Living Real & True.
Based in New York City, Urban FLRT is a lifestyle brand offering motivational slogans on apparel and accessories as a way to support those in recovery. The personal experiences of co-founder Corey Wesley inspired the brand to come to life.
Raised on the Lower East Side of New York City in a single parent home, Corey had a good childhood. Adult life turned out less rosy. His professional career as a successful corporate trainer came to a standstill with a layoff in 2007. Not being able to find a job right away with business partner, John S. Myers, he created BlackOutEndeavors LLC. They ventured into the t-shirt business and created the first brand Flirtatious-T which was seen on celebrities Kendra Wilkinson and Whoopi Goldberg.
Circumstances, however, took a turn for the worse and Corey was faced with the continued downturn in the economy, health challenges, an addiction, and having to temporarily rely on public assistance. Corey experienced some serious dark times. Although it wasn’t easy, he eventually came out on top.
Through his journey, Corey started attending Unity of New York and sought professional counseling. Through therapy and spiritual growth Corey began to understand the value of being honest, open, authentic, and true with respect to “where you’ve been” and “where you’re going” in life.
Then one evening John and another good friend were discussing Corey’s challenges and struggles. Playing off the previous brand Flirtatious-T, Omar suggested the message “Freely Living Real & True.” And so it came to be. The new lifeblood of the brand was “FLRT, Freely Living Real & True.”
The concept of FLRT was born out of overcoming adversity and acknowledging the truth. Corey came to understand that when we live in the truth and acknowledge the sometimes ugly realities we’re faced with, we are empowered to live a life at peace with who we are and where we are. All too often the burdens and tragedies we experience bind us, preventing us from living a full and enriched life. By unleashing the ties that bind we begin to experience a new world filled with joy and happiness.
As a CCAR Recovery Coach Academy graduate (CCB approved), Corey Wesley brings the professional knowledge base and skill set to our endeavors. In addition, Corey has completed coursework in Medication-Assisted Treatment with Special Populations; Addiction Recovery and Intimate Violence (ARIV); Substance Use Disorders in Minority Men Who Have Sex With Men.
Today the Urban FLRT brand and the FLRT Philosophy bring people together through the universal desire to freely live one’s life to the fullest, living through truth, and facing life’s challenges through empowerment.
The concept of Freely Living Real & True (FLRT) was born out of the personal journey of BlackOutEndeavors’ co-founder Corey Wesley. It’s a story of overcoming serious life challenges, acknowledging the truth of our circumstances, and being empowered to continue forward and succeed.
We believe that when you live in the truth and acknowledge the sometimes ugly realities you’re faced with, you are empowered to live a more real and authentic life. By embracing the message in Freely Living Real & True you release yourself from a place of imprisonment that includes the shame associated with struggling with an addiction or the shame associated with being in recovery.
By incorporating the Freely Living Real & True motivational slogan (FLRT) into our daily life our experience has shown improvements in the following areas:
In fact, a 2008 study by Timothy A. Judge and Charlice Hurst states that “believing in oneself is more than just a motivational slogan; it can strongly influence long-term career advancement and overall health.”1 In addition, a 2010 study lead by Amy Brunell suggests that by being true to yourself, better romantic relationships will follow.2
By using "FLRT" as an acronym for Freely Living Real & True, our goal is to empower those in recovery to freely live their life to the fullest, to live through truth, and face life challenges head on.
2 Amy B. Brunell, Michael H. Kernis, Brian M. Goldman, Whitney Heppner, Patricia Davis, Edward V. Cascio, Gregory D. Webster. Dispositional authenticity and romantic relationship functioning. Personality and Individual Differences, 2010; DOI: 10.1016/j.paid.2010.02.018
There is meaning in the colors we’ve selected as our main color palette for our products, red, black, and white.
RED is the color of passion, energy, and action. The recovery process requires treatment, commitment, and support. By placing red within our products we are providing a symbol of the strength, will-power, and self-confidence necessary to be on the path towards recovery. It's a celebration of courage and empowerment.
BLACK has relevancy to somber moments and the dark times that are the result of addiction. We believe it's important to accept the dark times so that you can learn, understand, and grow through recovery. Although the road to recovery can be dark and challenging but it is within reach.
WHITE is a blank canvas waiting for creative stimulation. It most often represents purity, innocence and honesty. When Freely Living Real & True you release and reveal the negative thereby giving birth to a clean slate ready to be filled with new and refreshed feelings and relationships.